Basics of Entrepreneurship 

Have you ever dreamed of starting your own business? Do you have a brilliant idea but don't know where to start? Our Basics of Entrepreneurship webinar is your stepping stone towards realizing your entrepreneurial dream. This course provides students with a foundational understanding of entrepreneurship principles, infused with real-life examples from India's thriving start-up ecosystem. This workshop will help you navigate through the fundamentals of entrepreneurship, idea validation, business model creation, funding, and much more. This course welcomes learners from all academic backgrounds; all you need is curiosity and an entrepreneurial spirit!

Module 1: Understanding Entrepreneurship and Generating Ideas

• Introduction to entrepreneurship and its significance in the Indian economy
• Traits of successful entrepreneurs with Indian examples
• Techniques for idea generation and validation within the Indian market context

Module 2: Creating Your Business Model and Plan

• Overview of various business models with examples from Indian businesses
• Crafting your unique value proposition and business plan
• Introduction to market analysis and strategy within the Indian market

Module 3: Legal Considerations and Financing Your Business

• Insight into Indian business laws, regulations, and choosing the right business structure
• Overview of the Indian funding landscape, including bootstrapping, crowdfunding, venture capital, and angel investing

Module 4: Building a Team, Marketing, and Sales

• Understanding the importance of team dynamics and leadership in Indian startups
• Strategies for recruiting, retaining talent, and building an effective team
• Basics of marketing strategy, branding, online presence, and sales techniques suitable for the Indian market

Module 5: Scaling, Growth, and Cultivating an Entrepreneurial Mindset

• Strategies for scaling your business and managing risks, with Indian case studies
• Metrics and KPIs for tracking growth
• Importance of resilience, innovation, and creativity in entrepreneurship with inspiring stories of successful Indian entrepreneurs

Learning Outcomes:

By the end of this webinar, students will:

• Understand the principles and processes of entrepreneurship within the context of the Indian market
• Develop and validate a business idea suitable for the Indian market
• Understand how to create a compelling business model and plan, considering Indian business laws and practices
• Learn about the key legal and financial considerations for new ventures in India
• Understand strategies for team building, marketing, and sales within the Indian context
• Develop an entrepreneurial mindset inspired by successful Indian entrepreneurs.